"Strategic reorganization process in which the company will move to work in an operating model built for AI (AI-Native)" — Company statement (Globes English rendering); Artlist also said the goal is 'adapting the company's organizational structure to the new technological era.' 200 of ~500 employees (~40%), announced despite passing $300M ARR with 50% YoY growth. Corroborated by Calcalist/CTech (https://www.calcalistech.com/ctechnews/article/xrqudqiq6) and Ynet.