"reduce operational costs to ensure we can invest further in product, marketing and AI" — 'Up to 200' roles, about one-third of ~600 staff; cuts span Australia, New Zealand, Mexico and the US (Melbourne-founded, Shutterstock-owned). Quote is from CEO Hichame Assi's staff email; it names AI as an investment priority driving the restructure rather than saying AI replaces the roles. Press headline framing is explicitly 'due to AI'.